NOAH RETURNS…
Background: As CO2 emissions rise, the race is on to stop the devastating effects of climate change but there is one simple solution: DB Cargo’s carbon-neutral freight transport which emits much less CO2 than trucks. How do we show people that DB Cargo is actively leading the fight against the climate crises?
Idea: We created an apocalyptic setting quite similar to the last time the world ended; and it was left to one man to save the world: NOAH. This time, DB Cargo calls on this historic legend once again to show us how we can escape this impending destruction with a simple and modern, yet surprising twist.
FILM
Awards:
Clio 2022 | Bronze
STILLS
TEASERS & FACTS (For Social Media)
CREDITS
Agency: Jung von Matt
Managing Director: Dörte Spengler-Ahrens
Executive Creative Director: Andreas Hilbig
Creative Director: Michael Wilde
Art Director: Ibrahem Ghareib
Copywriter: Sumbo Pinheiro
Production Company: CZAR